Website Audit FAQ

  • A website visual assets audit reviews all imagery on your site to ensure it is consistent, on-brand, and optimized for performance and conversion. This includes evaluating image quality, lighting consistency, cropping and framing, color accuracy, background cleanliness, and how visuals are used across product pages, category pages, and key landing areas.

    For e-commerce, it also looks at consistency, missing angles/details, image order, mobile vs desktop presentation, and platform compliance.

    The audit identifies gaps, inconsistencies, and quick wins, and provides clear recommendations on whether assets should be reused, re-edited, or reshot to improve clarity, consistency, and overall visual impact.

  • After completing the audit, we create a detailed action plan that prioritizes the most critical issues first.

    This includes identifying which images need to be reshot, which can be corrected through editing, and which can be reused as-is. We specify exact fixes, such as adjusting lighting, improving background consistency, correcting color, adding missing angles, or optimizing image dimensions for web and mobile.

    If needed, we guide or set up an in-house studio for repeatable shooting, design standardized lighting setups for all product types, and implement consistent workflows so your team can produce high-quality images efficiently.

    Optionally, we can also handle all post-production, ensuring every image is precisely edited, color-corrected, and aligned with your brand standards before going live.

  • If you don’t have a studio yet, we guide you step by step on how to design and build one that fits your space, products, and budget.

    You can then offload post-production to us, with precise editing and retouching that ensures every image meets your brand standards.

    Otherwise we can work within your preferred operating procedure and adjust the images and videos you already have as well as curate future ones when made available.

  • After implementing the improvements, the next step is ongoing monitoring and optimization.

    We track how the updated visuals perform across your website, checking for consistency, page load impact, mobile responsiveness, and alignment with brand standards.

    We also establish repeatable processes and style guides so new product images maintain the same quality and consistency over time.

    Additionally, we can schedule periodic audits or support future campaigns, ensuring that as your catalog grows or styles evolve, your visual content remains polished, cohesive, and optimized for conversion.

  • When working with us on all fronts you get consistent lighting, accurate color, and polished final images without adding workload to your team.

    We ensure each step of the process aligns with your brand’s goals and is optimized for your publishing platforms making sure aspects of your ratios are correct, text is not cut off, and cross-platform assets are consistent.

  • HDR, or High Dynamic Range, is an advanced video format that delivers richer color, stronger contrast, and greater brightness control than standard video.

    It preserves detail in highlights and shadows, creating a more realistic and premium look. Even on dimmed screens, HDR maintains contrast and color separation, helping videos stand out while scrolling on social media with a more vivid, eye-catching presence.

  • Yes, our retainers work by establishing how often you wish to use our services, this can be on a monthly or quarterly basis.

    We will then bundle your project expectations for this time period and offer a 10% discount on the final fee.