HDR, or High Dynamic Range, is an advanced video format that delivers richer color, stronger contrast, and greater brightness control than standard video.

It preserves detail in highlights and shadows, creating a more realistic and premium look. Even on dimmed screens, HDR maintains contrast and color separation, helping videos stand out while scrolling on social media with a more vivid, eye-catching presence.

HDR videography is a significant quality upgrade for any video. It will create a vibrant, and visually striking experience setting your brand apart.

HDR has a significant advantage on social media when contrast and brightness is maintained relative to the brightness of the user’s screen. This immediately makes the video stand out on the scroll elevating your brand.

In the past year HDR has been made available on the web. Videos can play in autorotation on website loading leading to a truly immersive experience for a landing page.

All items will benefit significantly from the HDR format, but items with fine details, reflective surfaces, or bold colors can benefit additionally by the enhanced highlight and color capability.

HDR captures bright areas without losing detail and deepens shadows to maintain strong contrast, while intensifying saturation so colors appear more vivid and true-to-life.

HDR is an add-on to any video as it is a way to master the footage in editing. There are three types of HDR formats, each specified by where you plan to host the video.

We will supply you with HDR file for you given advertising platform, and provide multiple versions if you plan to post on multiple platforms. All you need to do is upload it.

HDR is the newest and more technologically advanced format since the invention of color TV, web browsers and social media platforms are updating their platforms daily to integrate this growing format.

HDR will only appear on devices capable of displaying HDR formats, luckily over 75% of mobile smart phones support HDR playback including all iPhones.

A wide range of laptops and tablets are now manufactured with HDR capability as well as a majority of TVs. HDR will soon become the standard format for the optimal video experience and will eventually replace the standard video format used now.

Currently, since people still use older devices that do not have HDR capability, If someone is using a device that is not compatible with HDR, your video will automatically be displayed in the standard format video instead, ensuring fallback for HDR videos. It’s basically a two in one deal with HDR.

Instagram accepts HDR playback but few brands utilize its power because of the technical knowledge and equipment needed. We bridge that gap and provide an HDR video that immediately sticks out on the scroll among a sea of standard videos.

The web is also rapidly developing for HDR. Safari, Edge, and Chrome all support HDR display providing you an opportunity for a stunning landing page video.

When you add HDR to your video project we discuss what platforms you plan to use it for, and we will master your video in those formats as well as giving you a standard version for a fallback on platforms that don’t accept HDR.

This will be delivered in folders that specific the given platforms to use each video on.

For websites we hold the ability to host the video for you via Vimeo, giving you a code block to simply insert into your website in the desired location or you can self host the videos you receive on YouTube or Vimeo.

Certain hosting platforms will strip the HDR format upon upload so Vimeo and YouTube are the preferred hosting platforms for web-based HDR.