HDR, or High Dynamic Range, is an advanced video format that delivers richer color, stronger contrast, and greater brightness control than standard video.

It preserves detail in highlights and shadows, creating a more realistic and premium look. Even on dimmed screens, HDR maintains contrast and color separation, helping videos stand out while scrolling on social media with a more vivid, eye-catching presence.

HDR videography is a significant quality upgrade for any video. It will create a vibrant, and visually striking experience setting your brand apart.

HDR has a significant advantage on social media when contrast and brightness is maintained relative to the brightness of the user’s screen. This immediately makes the video stand out on the scroll elevating your brand.

In the past year HDR has been made available on the web. Videos can play in autorotation on website loading leading to a truly immersive experience for a landing page.

All items will benefit significantly from the HDR format, but items with fine details, reflective surfaces, or bold colors can benefit additionally by the enhanced highlight and color capability.

HDR captures bright areas without losing detail and deepens shadows to maintain strong contrast, while intensifying saturation so colors appear more vivid and true-to-life.

HDR is an add-on to any video as it is a way to master the footage in editing. It requires careful alignment with your given platform as there are three main versions of HDR and different platforms accept different versions of HDR.

HDR is a new and emerging format with updates to platforms continuing daily.

HDR will only appear on devices capable of displaying HDR formats, luckily over 75% of mobile smart phones support HDR playback including all iPhones.

A wide range of laptops are now manufactured with HDR capability as well as a majority of TVs. HDR will soon become the standard format for high end video and eventually all video.

If a device is not compatible with HDR, your video will be displayed in the standard format instead ensuring video fallback.

Instagram accepts HDR playback but few brands utilize its power because of the technical requirements in editing making it ideal for standing out on Instagram in the scroll.

Safari, Edge, and Chrome all support HDR display allowing you to display your best work on your home page in a stunning new way.

When you add HDR to your video project we discuss what platforms you plan to use it for, and we will master your video in those formats as well as giving you a standard version for a fallback on platforms that don’t accept HDR.

This will be delivered in folders that specific the given platforms to use each video on.

For websites we hold the ability to host the video for you via Vimeo, giving you a code block to simply insert into your website in the desired location or you can self host the videos you receive on YouTube or Vimeo.

Certain hosting platforms will strip the HDR format upon upload so Vimeo and YouTube are the preferred hosting platforms for web-based HDR.

Yes, undoubtedly. HDR elevates the perceived quality of your products, improves visual engagement, and makes content more competitive on digital platforms.

For items with fine detail, reflective surfaces, or rich color, HDR is a cost-effective way to create a premium, eye-catching presentation.