Advertorial FAQ
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Advertorial images are images where the main goal will be to define your brand in a stylized manner. This image is a powerful tool for marketing, and can be useful as a landing image for a website or the center of an entire marketing campaign.
After discussing your company’s marketing goals we work with you to build an image that tells your story.
This often incorporates props, styling elements, or environmental details to helping communicate a brand’s story in a more engaging and editorial way.
An advertorial could be as simple as a specific lighting style, or as complex as building an entire scene from scratch.
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Advertorial imagery it often the best option when the goal is to tell a deeper story rather than make a quick visual statement.
Advertorial images are better suited for communicating brand values, craftsmanship, process, or lifestyle context, and for helping an audience understand how your work fits into a broader narrative.
Advertorials are ideal for marketing campaigns, editorial content, and brand storytelling where engagement and emotion matter more than immediate clarity or simplicity.
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Creative direction is guided by your brand strategy, goals, and target audience.
During planning, we review your vision, reference materials, and product details to design compositions, props, and styling that communicate the right story while ensuring the product remains the focus.
Props and styling are selected to complement and reinforce your brand’s aesthetic and chosen in a way that support the narrative without distracting from the item itself.
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Advertorial setups can be done at our studio or on location. You can either ship the items to us and we will provide the props and background or we can travel to your location and create the shot on site.
Location shoots but be coordinated beforehand to make sure there is enough space for the setup and lighting.
In situ shots can also be arranged to make use of the aesthetic provided by your existing location.
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The best way to begin is to fill out our photography form which will guide you through the typical questions we will go over on an initial consultation.
The form combines the other options we offer for photography so you plan multiple assets for your items.
Feel free to fill out this form before or after reaching out to us.
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During the initial consultation, we will discuss your brand goals and target audience to ensure your advertorial shots effectively communicate your message as well as making sure they are designed for your primary advertising outlets.
We will go over how the images will be used, review style preferences, and explore the best approach to showcase your items or brand identity.
The 20–45 minute session ensures your shoot is fully planned and defines clear next steps, so your project goals align with your brand and appeal to your ideal audience.
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Shoot times vary based on complexity, number of setups, and styling needs, but most advertorial sessions last between 2–6 hours. Longer sessions may be scheduled for multi-product campaigns or more elaborate compositions.
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We offer professional color accuracy and tonal adjustments, as well as standard retouching/photoshopping for each image photographed ensuring professional results and clean backgrounds as well as two rounds of revisions if needed.
Special photoshop requests and additional revisions are charged at an additional rate.
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Yes, we offer discount packages if you choose to do both photography and videography for any given item.
This has been the preferred course of action for our clients in the past as having both assets will allow you to leverage your marketing in various ways.

