Hero Images FAQ
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Hero Images are high-impact, professional photographs designed to visually represent you, your brand, or your product at a glance. They’re the primary images used on websites, landing pages, marketing materials, social media, and campaigns where first impressions matter most.
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Choosing a product for hero images should be based on clarity and impact, not just popularity.
The best hero image quickly communicates what you sell, who it’s for, and your brand’s quality at a glance. This is often a flagship product, best seller, or visually strong entry item that represents your brand clearly and photographs well.
Consider where the image will be used and the emotion you want to convey, and select the product that tells your brand story most effectively within a few seconds.
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When designing hero images, we study your item and design a lighting scheme that is tailored to the properties of the piece.
After discussing the marketing intent on initial consultation, we find the best angle to represent your item and design a lighting scheme to accentuate the properties of your item.
This can be done either in a detailed closeup or wide shot showing the entire item.
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Hero images are typically photographed on clean backgrounds. Our background options consist of white, black, or gradient color backgrounds.
If the item is in a wide shot and needs a ground on which to stand, we offer reflective acrylic, frosted acrylic, and textured paper for a sleek aestetic as well as pure white and black for integration with specific platforms.
Anything involving props moves into the realm of advertorial photography, another area of photography we offer.
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The best way to begin is to fill out our photography form which will guide you through the typical questions we will go over on an initial consultation.
The form combines the other options we offer for photography so you can group different shots for the same item or cover multiple items in one project.
You can also group videography with photography allowing you to gather multiple assets for your marketing goals. (You can review the combined photography/videography form here.) photography.
Feel free to fill out this form before or after reaching out to us.
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Yes, we offer discount packages if you choose to do both photography and videography for any given item.
This has been the preferred course of action for our clients in the past as having both assets will allow you to leverage your marketing in various ways.
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We offer professional color accuracy and tonal adjustments, as well as standard retouching/photoshopping for each image photographed ensuring professional results and clean backgrounds as well as two rounds of revisions if needed.
Special photoshop requests and additional revisions are charged at an additional rate.

