“Any advertiser wants their product to stand out. HDR allows for greater visual impact—brighter highlights, deeper shadows, more vivid colors. That can make a commercial more memorable and effective."

— Nick Mitchell (Technicolor)

“HDR will become the new benchmark for high quality visual experiences. Businesses that embrace HDR today will be well-positioned to capitalise on the growing demand for top-quality content, while consumers will continue to benefit from richer, more immersive entertainment. The future of HDR is bright, and its impact on the industry will be profound.”

— Sérgio Delgado (Velocix)

"The demand for High Dynamic Range (HDR) continues to accelerate as more consumers experience its benefits. HDR is a “seeing is believing” technology—once viewers see the improved contrast, brightness, and color range, they want it in all their video experiences. This growing demand is driving adoption across both production and distribution."

— Valérie Allié (InterDigital, Inc.)